SEO Services

Why Reviews Are an Important Part of Any Google SEO Service Campaign

Reviews impact in SEO ranking

Do you own a local business and have a Google Maps listing up? It’s absolutely essential that you’re paying close attention to the reviews on your Google Maps. This is especially true if you use Bing seo services to bring your website to the front page of Google. You just can’t ignore it if you want to get the most leads possible. That’s because Google Maps listing are served up before the organic listing.

Get More Google Reviews to Compliment Your SEO Efforts

Don’t Do Anything Dumb Though

It’s in your best interest to get a large number of reviews on your listing. If possible, your listing should have more reviews than your competitor’s listing. Let’s get one thing straight. These reviews need to be real reviews from your actual customers. Don’t even think of buying a review and don’t let your seo agency talk you into doing it. It’s not approved by Google and in most cases it’s not legal. So while you need reviews, it’s not worth putting up fake reviews. After all, you don’t want to do anything to risk your listing.

How Do I Get More Reviews?

There are many ways to get more reviews. You can send out an email asking for reviews. You can have a page on your site asking for reviews. You can ask your customers to review you over the phone. You can put up a sign in your business asking for reviews. The point is, if you ask for reviews, you’ll get them. Take time to respond to your reviews every week. Just thank them for their business and show that you appreciate them taking them time to review you.

What About Negative Reviews?

As the old saying goes, you can’t please everyone. You may end up with a negative review. The thing is, you’ll draw more attention to it if you ignore it, but respond to all of your positive reviews. So, read it, and respond to it. Your future customers are going to read it, so let them know your side of the story. Be professional and offer to make it right for them. However, there are sharks on the internet. Your competition may take it upon themselves to buy fake negative reviews for your listing. Hey, if they can’t mess up your site, because your seo strategy is strong, they’ll look for a different way to trip you up. Don’t stand for it. Report the review to Google and respond to the fake review.

Simply say, this is a fake review and that you’ve never done business with this person. Then use the rest of your response to write how great your services are. Your competition isn’t expecting you to do that and it’ll mess up their plan to bring you down.

As you can see, reviews need to be nurtured and monitored often. When done right, they’ll compliment all of your seo services. Your website will be on the first page of Google and your Google listing will look good to your customers.